It has been prevalent for years now that the compact SUV is here to stay, one of the sure signs of staying power is when the most prestigious brands express FOMO and realize they’re missing a major revenue opportunity so they find a way to not only get into the space, but create a car that will justify a pricepoint that their customers would expect to pay for an automobile that bears their name. This is part one of our series on the best luxury SUVs on the market and we’re looking at Lamborghini Urus.

One of the biggest challenges for the A-list car brands to venture outside of their comfort zone is to create a new style that doesn’t compromise their existing brand awareness and standards. In that regard there’s no doubt they were a success. The Labo looks like a sports car with but possesses compact SUV size. It rides a little lower to the ground than most so if you’re looking for something comparable to a Range Rover you might be disappointed. However, once inside you’ll know you’re in a Lambo and it’s reinforced the moment you turn the key.

The Engine is a 4.0 liter Twin Turbo that boast an a monster 650 horsepower output. The interior is vintage Lambo for those that may want this to be their signature automobile won’t feel like they purchased a lesser model. The driver’s seat has the look and feel like a fighter jet. The start button hides under a red flip cover and the gearshifter looks like a jet’s throttle. To the left of the shifter are levers that control the drive modes and allow customizable performance settings.

There is plenty of faux-suede and carbon-fiber trim, with a state-of-the-art infotainment system and reconfigurable gauges are straight out of an Tesla. The back seat has good passenger space and can fit between two and three people depending on which seating configuration is selected. Interior cubby storage is highlighted by useful door pockets and a bin behind the floating center stack. The Urus also offers up to 22 cubic feet in its cargo area but that drops by 2 cubes with the optional rear bucket seats.

Now the price, as described, has a base price of just over $207k but can go up to as much as $270,000 with available options, but if this is your arena, then step in the ring on this one because it checks all the boxes in regards to luxury and makes a pretty serious statement in the process.